Problem

Dr. Dale Bredesen's metaphor of a dilapidated building, while useful, put the health of older people in a bad light. Dr. Bredesen needed a slide deck at conferences and branded graphics to use in upcoming books along with a simple logo that distills the essence of his ideas.

Solution

With care, barns can stay sturdy, beautiful, functional, and stay strong for a long time. An infographic helps explain the 23 health markers for patients to increase and the12 markers to decrease to help prevent and even reverse effects of dementia.