Blood test startup

Genomic Insights for Infectious Diseases

Pathogen_Deck_2020-04-07 at 5.14.29 PM

Scope of Work

Stakeholder Interviews

Brand Strategy

Style Guideline

Branded Promotional Merchandise

Problem

Karius is a genetic testing technology company that can identify every pathogen a patient has been exposed to and deliver the results within a life-saving 24 hours. The technology is new. Doctors may not be aware of it, and insurance plans often don't cover the cost of the test.

Solution

Doctors needed charts and graphs to be precise and clear. We saw an opportunity to balance messages with a two-prong approach: A science-centered approach in talking with doctors and a heroic-themed, psychology-based message to health care providers and patients that helps improve outcomes for patients.

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Design direction edited in three words.

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Charts are clear, precise, and logical.

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Mission statements edited to six words.

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Origami have an uncanny likeness to microscopic organisms.

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Origami theme allows for logical and whimsical messaging.

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The logo pairs with a daily idea. At times serious and playful.

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Expanded the visual vocabulary to include 'editorial' style imagery for abstract concepts.

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Palette is based on the colors from morning to night — a nod to blood test results in 24 hours.

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Origami-themed promotional items.

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Stress has less negative health effects, but less so if you view yourself as being heroic in the face of a challenge.

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Doctors stay up to date on pathogens with illustrated mnemonic cards and accompanying book.

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Fun engagement on pathogens through social-media quizzes.

A Shared Vision

Are you an advocate for health, wellness, and social justice in need of branding and promotions?
We would love to connect with you.