1. Define communication goals
Below is an example of the communication goals for a logo and brand refresh for FishWise.
2. Three words or phrases to define your brand
For FishWise, the three words to define their mission and brand were: PEOPLE, OCEANS, and ENTERPRISE.
- Define communication goals
- Three words or phrases to define your brand.
- Consider a name change.
- Avoid acronyms.
- Allow time for incubation.
- Look at the whole ecosystem using moodboards for social and ads.
- Turning things upside down.
- Use a limited color palette.
- Consider animation and a sound signature.
- Avoid being literal.