Problem

Dr. Dale Bredesen's metaphor of a dilapidated building, while useful, put the health of older people in a bad light. Dr. Bredesen needed a slide deck at conferences and to use in upcoming books and a simple logo that distills the essence of his ideas and promo his brand.

Solution

With care, barns can stay sturdy, beautiful, functional — and last. An infographic helps explain the 23 health markers to increase and the12 markers to decrease to help prevent and even reverse symptoms of dementia.