Fingerprinting harmful chemicals for environmental justice
Scope of Work
Brand Identity and Tagline
Environment Care works to limit the health impact of pollution through governance reforms. To link scientific capabilities to verify chemical causes of harm to save lives and restore justice for those most harmed by pollution. They needed a logo and branding to strengthen their ability to engage with other non-profits, professionals, and those interested in environmental justice.
The new logo is inspired by their story of 'DNA fingerprints' and draws from the mathematical fractals of The Golden Spiral, a ubiquitous pattern in nature found in galaxies, orbits of planets, a radiant sun, clouds, wind, waves, plant life, and the cream in your coffee. The new mark (affectionately called the EC Swirl), is a bold graphic that affords merchandising, marketing, advertising, and social media opportunities.
A Shared Vision
Are you an advocate for health, wellness, and social justice in need of branding and promotions?
We would love to connect with you.