Environment care

Fingerprinting harmful chemicals for environmental justice

ec_fingerprinting

Scope of Work

Brand Identity and Tagline

Merchandise

Editorial Design

Problem

Environment Care works to limit the health impact of pollution through governance reforms. To link scientific capabilities to verify chemical causes of harm to save lives and restore justice for those most harmed by pollution. They needed a logo and branding to strengthen their ability to engage with other non-profits, professionals, and those interested in environmental justice.

Solution

The new logo is inspired by their story of 'DNA fingerprints' and draws from the mathematical fractals of The Golden Spiral, a ubiquitous pattern in nature found in galaxies, orbits of planets, a radiant sun, clouds, wind, waves, plant life, and the cream in your coffee. The new mark (affectionately called the EC Swirl), is a bold graphic that affords merchandising, marketing, advertising, and social media opportunities.

ec pins
ec_generations
ec_pillow
ec_mug
Business card
ec_ology
ec_reflection
ec_earth
ec_phytocology
ec_precision
ec_smile
ec_tendril

Next Project

A Shared Vision

Are you an advocate for health, wellness, and social justice in need of branding and promotions?
We would love to connect with you.