Environment care
Fingerprinting harmful chemicals for environmental justice
Scope of Work
Brand Identity
Tagline
Merchandise
Editorial Design
Problem
Environment Care works to limit the health impact of pollution through governance reforms. To link scientific capabilities to verify chemical causes of harm to save lives and restore justice for those most harmed by pollution. They needed a logo and branding to strengthen their ability to engage with non-profits, professionals, donors, and volunteers.
Solution
The new logo is inspired by their story of 'environmental fingerprints' and draws from the mathematical fractals of The Golden Spiral, a ubiquitous pattern in nature found in galaxies, orbits of planets, a radiant sun, clouds, wind, waves, plant life, and the cream in your coffee. The bold, new mark (affectionately called the EC Swirl) affords merchandising, marketing, advertising, and social media opportunities.
Next Project
A Shared Vision
Are you an advocate for health, wellness, and social justice in need of branding and promotions?
We would love to connect with you.