FORK IN THE ROAD Dr. Jen Unwin is a clinical psychologist — and a lifelong carbohydrate addict. Fork in the Road guides you in a clear way through identifying if you have carbohydrate addiction, finding the motivation to change your life, understanding how to build the right daily eating plan, the strategies for long-term success, and where to go for more information and support.
In this beautifully illustrated book, Jen teams up with top clinicians in the field and with creative low-carbers who share what they have learned about freeing yourself from the emotional and physical dangers of overeating sugars, flours, and processed foods.
LOGO, BRANDING, EDITORIAL ILLUSTRATION, AND DESIGN Jen had a 50-page manuscript in Word. She wanted a logo to tie her debut book, blog, and workshop guides together. The 'food freedom' logo evokes a peace sign and a fork and plate while incorporating the Greek letter Psi Ψ — the symbol for psychology.
The creative strategy for the book was to give it a magazine feel with beautiful photography to go with the recipes and conceptual images to communicate ideas of addiction and nutrition in a positive, hopeful way. The goal was to make a book that you'd feel comfortable giving as a gift to someone you care about who may be struggling with diet-related health issues.
Design and branding for Dr. Jen Unwin's Fork in the Road Series of Books
CLIENT TESTIMONIAL
Creative Ki designed our identity and branding materials and turned my manuscript into a beautifully designed and illustrated book that allowed us to present our message of hope and compassion to people searching for food freedom. We absolutely could not have had the impact we have had without them. They are a total delight to work with, too.
Thanks to Creative Ki for crafting a unified brand that resonates with our community.
Dr. Jen Unwin
Dr. Jen Unwin
