FORK IN THE ROAD
Hope and Understanding for People with Food Addiction
Scope of Work
Brand Strategy
Brand Identity
Book & Kindle Design
Problem
We have thousands of 'diets' to choose from, but there's little information based on the psychology of carb addiction. Dr. Jen Unwin is a clinical psychologist. And a lifelong carb addict. Jen offers support and guidance on a difficult but rewarding journey to food freedom.
Solution
The design strategy showcases Fork in the Road as your personal support group. It's a beautiful and inspiring cookbook you can feel comfortable giving as a gift to a friend. Science of nutrition and psychology explained without jargon.
The logo is a flipped peace symbol and the Greek letter psi ψ — the symbol for psychology.
Bespoke illustrated icons highlight real food ingredients for healthy meals.
Information graphics help readers understand nutrition and how to prepare meals.
Food is a celebration of life, health, and friendship. Fork in the Road design expresses the joy of healthy eating.
Next Project
A Shared Vision
Are you an advocate for health, wellness, and social justice in need of branding and promotions?
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